AI Advantage #6: Storytelling

When everyone has access to the world’s information stories become more important than ever to help us make sense of it.

In this sixth episode of the AI Advantage on the Microsoft Innovation Podcast Mark and I discussed the importance of employing critical thinking when consuming news and social media content, and also when using AI.

We talk about:

  • How to extract a single, audience-ready message from messy data.

  • Why it’s important to tailor the same insight for executives, managers, and interns.

  • Detecting and interrupting fear cycles in media and feeds.

  • Using sticky story structures and quotes to drive recall.

  • Building champions communities with simple, memorable selection criteria.

You can listen to or watch the full episode here.

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